Advanced Typography - Final Compilation & Reflection

30.8.2023-29.11.2023(WEEK 1 - WEEK 14)
TAN YING YI / 0362425 / BACHELOR OF DESIGN (HONS) IN CREATIVE MEDIA
ADVANCED TYPOGRAPHY
FINAL COMPILATION AND REFLECTION

INDEX

Task 1: Exercises

Task 2: Key Artwork and Collateral

Task 3: Type Exploration and Application

SUBMISSIONS

Task 1: Exercises 1 & 2
30.8.2023-13.9.2023 / Week 1 - Week 3

Task 1 - Exercise 1: Typographic Systems

Fig 1.1 Axial Final (Week 2, 9/9/2023)

Fig 1.2 Dilatational Final (Week 2, 9/9/2023)
Fig 1.3 Grid Final (Week 2, 9/9/2023)
Fig 1.4 Modular Final (Week 2, 9/9/2023)

Fig 1.5 Radial Final (Week 2, 9/9/2023)

Fig 1.6 Random Final (Week 2, 9/9/2023)

Fig 1.7 Transitional Final (Week 2, 9/9/2023)

Fig 1.8 Bilateral Final (Week 2, 9/9/2023)

Fig 1.9 Typographic System Final -- PDF without grids (Week 2, 9/9/2023)

Fig 1.10 Typographic System Final -- PDF with grids (Week 2, 9/9/2023)

Task 1: Exercise 2: Type and Play
Fig 1.11 Process Compiled (Week 3, 13/9/2023)



Fig 1.12 Compare (Week 3, 13/9/2023)


Fig 1.13 Final Outcome (Week 3, 13/9/2023)



Fig 1.14 Final Attempt on 'F' (Week 3, 13/9/2023)


Fig 1.15 Final Attempt on 'O' (Week 3, 13/9/2023)


Fig 1.16 Final Attempt on 'V' (Week 3, 13/9/2023)


Fig 1.17 Final Attempt on 'X' (Week 3, 13/9/2023)


Fig 1.18 Final Attempt on 'Y' (Week 3, 13/9/2023)

Fig 1.19 Final Outcome PDF (Week 3, 13/9/2023)


Fig 1.20 Final Poster (Week 4, 20/9/2023)


Task 2: Key Artwork and Collateral
13.9.2023-18.10.2023 / Week 3 - Week 8

Task 2A

Fig 2.1 Key Artwork Final - JPG (Week 5, 27/9/2023)


Fig 2.2 Key Artwork Final - PDF (Week 5, 27/9/2023)


Task 2B
Fig 2.3 Key Artwork - Colour Version (Week 8, 16/10/2023)

Fig 2.4 Key Artwork - Colour Version (Week 8, 16/10/2023)

Fig 2.5 Key Artwork - BW Version (Week 8, 16/10/2023)

Fig 2.6 Key Artwork - GIF (Week 8, 16/10/2023)

Fig 2.7 Colour Palette (Week 8, 16/10/2023)

Fig 2.8 Towel (Week 8, 16/10/2023)

Fig 2.9 Shirt (Week 8, 16/10/2023)

Fig 2.10 Necklace (Week 8, 16/10/2023)

yingyistudio: https://www.instagram.com/yingyistudio/

Fig 2.11 Screengrab of IG (Week 8, 16/10/2023)

Fig 2.12 Final - PDF (Week 8, 16/10/2023)

Task 3: Type Exploration and Application
18.10.2023 - 29.11.2023 / Week 8 - Week 14




Fig 3.1 Font Presentation #1 ( Week 13, 22/11/2023 )

Fig 3.2 Font Presentation #2 ( Week 13, 22/11/2023 )

Fig 3.3 Font Presentation #3 ( Week 13, 22/11/2023 )

Fig 3.4 Font Presentation #4 ( Week 13, 22/11/2023 )


Fig 3.5 Font Presentation #1 ( Week 13, 22/11/2023 )

Fig 3.6 Font Presentation #6 ( Week 13, 22/11/2023 )


Fig 3.7 Font Application #1 ( Week 13, 22/11/2023 )

Fig 3.8 Font Application #2 ( Week 13, 22/11/2023 )

Fig 3.9 Font Application #3 ( Week 13, 22/11/2023 )

Fig 3.10 Font Application #4 ( Week 13, 22/11/2023 )

Fig 3.11 Font Application #5 ( Week 13, 22/11/2023 )

Fig 3.12 Font Application AND Presentation - PDF ( Week 14, 29/11/2023 )







Reflections

Experience
Advanced typography had more freedom compared to typography but it is also more difficult than typography. After experiencing these two modules, I still think I have to work more on it. Through both of these modules, I understood the rules clearly, and I will try my best will design using the knowledge I have gained. Overall, it was a very good experience as I gained a lot of knowledge and it is quite interesting. I think the things I learned from these modules will be very useful in my future work.

Observations
I observed that I still took a lot of time doing task 2B as I didn't understand what should we do at first. I also take a long time adjusting kerning although Mr.Vinod had given us a chart to follow. It is hard to control the space between letter and letter because of the graphical elements in my design. I will put the graphical elements in the same direction if I do similar work in the future. Although I enjoyed Advanced Typography more than Typography, there were more burned-out moments that took more resilience to keep going. Thanks to Mr.Vinod's feedback, I managed to do all my work in the right way.

Findings
I found out more about the process behind branding or collateral work. We need to think a lot while designing a type/logo. I felt satisfied when I printed my shirt using the logo I designed. I also found out how boring, brain-damaging and unforgiving kerning can be. All letters have to be paired together and kerned individually which is the only thing that throws me off from doing Typography.



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